In the time of technological advancement a strong position at online is very important for any business. Some business gets most of customers by online advertising online or getting found online with relevant search terms by the potential customers. If your are thinking about getting found online easily by potential customers, you must think about effective Search engine optimization (SEO).
SEO stands for Search engine optimization. SEO is process of increasing visibility of a website or a specific webpage in search result of search engine (e, g, google, bing, ask, yahoo) user. Main purpose of Search engine optimization is affecting search result by giving relevant information to search engines, front and back end of the website and different blogs and with many more steps to get better position in organic search results also known as ‘’natural’’ or ‘’unpaid’’ result. A higher ranked website or webpage page appears more frequently to search engine users which brings higher traffic to that particular website and make stronger online position.
Search engine optimization became most important part of Digital Marketing Strategy. Main jobs of an SEO expert is considering how the search engines works, finding the relevant and popular search terms target the potential audience with those information. Optimizing a website for search engines is involved writing and updating very good content, tagging the images HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Building the inbound links and anchor to the website is another important factor of Search engine optimization. Business blogging is a very good tactics of building relevant links